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Honda Teams with Hooters

Hooters waitresses on a red Honda motorcycle bike

Honda Australia has teamed up with Hooters Restaurants Australia to form a partnership that's already been attracting plenty of attention at selected rounds of this year's Australian Superbike Championship.

Teknic Honda Team riders Russell Holland, Bryan Staring and alternate Japanese rider Shogo Moriwaki were represented by Hooters grid girls at round one (February 16-18) of the championship at Sydney's Eastern Creek, much to the delight of onlookers. The girls will be back on the track at rounds six and seven, which will be held at Queensland Raceway (June 28 to July 1), plus round eight (August 17-19), when the championship returns to Eastern Creek.

The Hooters restaurant chain is famed internationally for its attractive, hospitable waitresses, but has only recently begun operations in Australia, opening its flagship store in Sydney last July.

Hooters Restaurants Australia's Senior Marketing Executive, Julia Bayley, said successful links had already been forged between Hooters of America and racing in the USA, and that the Australian arm was very much looking forward to similar success Downunder.

"Hooters of America has its own series – the Hooters Pro Cup Series for NASCARS – and it has previously been involved in motorcycle racing," she said. "Teaming up with Honda and the Australian Superbike Championship gives us a great opportunity to get involved in motorcycle racing here in this country, in the early stages of our development," she added.

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